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TES Affiliate Conference 2024 in Prague: François Beaudry invited as an expert speaker about lead generation

From September 15 to 18, 2024, Prague hosted the TES Affiliate Conference, gathering digital marketing experts and businesses. The event highlighted important trends in the industry, giving participants opportunities to expand their knowledge. 

This year, François Beaudry, CEO of VIA Communication, was invited as an expert speaker to share his experience and expertise in Facebook advertising and lead generation. The event organizers contacted François Beaudry for a presentation titled “Facebook Lead Gen Success in 2024: Scaling Ads from $1/Day to $10k/Day.”

François Beaudry at TES Affiliate Conference 2024 in Prague. François Beaudry is interviewed by the organizers.

TES Affiliate Conference 2024: A global platform for high-level networking

A global convergence of leading affiliate marketing professionals

TES Affiliate Conference is considered one of the most influential in affiliate and broader digital marketing. This event in Prague, September 15-18, 2024, united professionals from various sectors like affiliates, advertisers, and tech providers. Any company looking to expand internationally and learn best practices finds attending this event invaluable.

François Beaudry, CEO of VIA Communication, had the honor of being invited as an expert speaker to share his knowledge, skills, and valuable insights. Moreover, this recognition shows how VIA Communication holds a leading position in digital marketing.

For François, it was an exceptional opportunity to share his insights and techniques with
an international audience. It also reinforced his status as an influential, innovative figure at the forefront of digital advertising trends.

An opportunity for VIA Communication to shine on the international stage

TES organizers honored François Beaudry and VIA Communication by inviting him as a speaker. It is undeniable proof of the company’s credibility and expertise in the field of digital marketing.
Overall, with over 300 active clients across Canada, the United States, and Europe, VIA Communication used this platform to boost its international visibility.

François Beaudry’s presentation: "Facebook Lead Gen success in 2024"

François Beaudry at TES Affiliate Conference 2024 in Prague during his conference about Lead Generation on Facebook.

An important topic for marketers: Lead Generation on Facebook

On September 17, 2024, François Beaudry delivered his highly anticipated presentation titled “Facebook Lead Gen Success in 2024: Scaling Lead Gen Ads from $1/Day to $10k/Day.” This topic is especially relevant in a landscape where Facebook ad campaigns continue to play a central role in digital marketing strategies for most businesses. Many marketers faced the challenge of generating leads from a modest budget.

Applauded expertise on low-budget Ad Growth

During his presentation, François explained in detail how to start a Facebook ad campaign with as little as $1 per day and then scale it to $10,000 per day while maintaining efficiency and an optimal return on investment (ROI).

His presentation shed light on advanced strategies for managing ad campaigns, focusing on ad optimization, smart use of custom audiences, and leveraging Facebook’s algorithms to maximize results.

François showed how VIA Communication helped companies increase qualified leads and reduce acquisition costs. He explained how to test ads with small budgets, analyze real-time results, and then progressively increase investments in the most successful campaigns.

The audience appreciated his presentation for its real-world case studies to maximize ad performance. Indeed, François provided concrete solutions to participants during his interactive presentation.

These concrete examples helped participants better understand the strategic decisions required for successful large-scale Facebook advertising. In fact, François turned his presentation into a very interactive moment, answering questions and comments from participants. This allowed him to provide concrete solutions for each of them, adding real value.

It was no surprise that the impact of this presentation was immediate. After the session, many praised François’ advice and showed eagerness to apply these strategies to their campaigns. Furthermore, François’ practical recommendations resonated with both experienced marketers and newcomers. 

Being a speaker at TES Affiliate Conference: Honor and gratitude

International recognition

Speaking at TES Affiliate Conference proves François Beaudry’s recognition as an expert in digital marketing. This conference is one of the most prestigious globally in affiliate marketing, and selected speakers are typically industry icons.

For VIA Communication, this invitation is not only an honor but also a strategic opportunity to assert its place on the global stage. The fact that François was invited to cover such a technical and timely topic reinforces the idea that VIA Communication is ahead of the curve in digital marketing trends and best practices.

An opportunity to inspire and influence

For François Beaudry, this conference was not just an opportunity to share knowledge, but also to inspire other professionals to adopt innovative advertising strategies. The audience, composed of entrepreneurs, marketers, and affiliates, benefited from his expertise and left with concrete strategies to apply in their own businesses.

This influencer role in the industry also directly impacts VIA Communication’s reputation. By speaking at such a prestigious event, François Beaudry helped solidify the image of his company as a leading player in digital marketing, capable of helping clients succeed in complex and competitive environments like Facebook Ads. 

François Beaudry at TES Affiliate Conference 2024 in Prague during his conference about Lead Generation on Facebook.
François Beaudry at TES Affiliate Conference 2024 in Prague with the team of ICON.
François Beaudry at TES Affiliate Conference 2024 in Prague. François Beaudry is interviewed by the organizers.

TES Affiliate Conference: Exceptional networking

An ideal environment for building business relationships

Besides the presentations, TES Affiliate Conference is best known for its networking opportunities. The event brings together professionals from various sectors, creating a fertile environment for forging strategic partnerships and exchanging ideas. François
Beaudry leveraged this opportunity to strengthen VIA Communication’s existing relationships while exploring new collaboration opportunities

A pivotal moment for François Beaudry and VIA Communication

François Beaudry’s participation as a speaker at TES Affiliate Conference 2024 in Prague marks a significant turning point for VIA Communication. By sharing his advanced strategies for Facebook lead generation, François not only enhanced his international reputation but also inspired many marketers and entrepreneurs attending the event.

Thanks to this conference, VIA Communication not only increased its visibility in the international market but also established strategic relationships that will allow it to continue growing and innovating in digital marketing.

The impact of this event will be felt long after its conclusion. As a result, VIA Communication is ready to seize all the opportunities that come its way to continue shining on the global stage. 

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